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ROAS to profit calculator

Set ad spend, ROAS, and gross margin — see revenue, gross profit, and what's left once ads are paid for.

SEK
x
%

From the margin calculator — profit divided by price, as a percentage.

Net profit after ads

1,250 kr

Revenue

25,000 kr

Gross profit (before ads)

11,250 kr

Net margin on revenue

5 %

Recalculates instantly as you type. Nothing is saved.

Frequently asked questions

Is a ROAS of 2 profitable?
Entirely depends on the margin. With a 50% gross margin, a ROAS of 2 is exactly break-even; covering fixed costs and salary needs more.
What's the difference from MER / blended ROAS?
This works out one campaign. MER (marketing efficiency ratio) is total revenue divided by total marketing spend across the whole account — a better measure once you're scaling.

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