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Break-even ROAS calculator

Break-even ROAS is the point where ad revenue exactly covers product, shipping, fees, and ad cost. Above it you profit, below it you lose money.

SEK
SEK
SEK
%

Card/platform fee, e.g. 2.9% + a fixed fee ≈ 3–4%.

SEK

Break-even ROAS

1.64×

Price divided by gross profit.

Gross profit per order

304 kr

Gross margin

60.9 %

Recalculates instantly as you type. Nothing is saved.

Frequently asked questions

What does a ROAS of 3 mean?
Every krona spent on ads brings in 3 kr in sales. If your break-even ROAS is 2.5, you're profitable at a ROAS of 3.
Why is my break-even ROAS so high?
A low gross margin. The less that's left after product, shipping, and fees, the more sales you need per ad krona to break even.

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